Endangered Wolf Center: Putting Some Howl in the Heart of a Non-profit Organization

Have you ever heard of the Wild Canid Survival Center? Probably not, and that’s because Surge rebranded to non-profit organization to become the Endangered Wolf Center, one of the leading centers for breeding, protecting and releasing wolves in the wild. Surge conducted and in-depth discovery process with internal employees, donors and prospective donors. After in-depth focus groups the Endangered Wolf Center was born, complete with new brand, website and donor outreach strategy to fuse the new brand to its donor base. The Endangered Wolf Center is not one of the most recognized brands in its category.