blog image

Sendouts: Building the Brand and Growth Strategy for SaaS Recruiting Software

When a leading SaaS recruiting software company in St. Louis needed to reinvent its brand and establish a long-term growth strategy, it turned to Surge for strategy, design and implementation.  Surge helped to craft new messaging, positioning and branding for the start-up company, along with development a marketing plan that dramatically increased the company’s thought leadership and lead generation to mid-sized recruiting firms. Sendouts surpassed its growth goals based on a foundation of fanatical brand following and loyalty, leading to the subsequent acquisition of the company by Bullhorn.