TOA Technologies: Creating Value for a Cable SaaS Tech Company

Everybody hates to wait for the cable guy to come to their home, right? Well, Cleveland-based TOA Technologies designed a SaaS platform that streamlined the process on the backend, allowing customers to be notified within minutes when the cable guy would be at their home. While TOA had the technology platform, it lacked a brand, marketing strategy and the thought leadership that could create real value for the company. Surge was retained to invent the brand and design a communications and marketing strategy that would make TOA an established name in the cable industry. After a nearly two-year engagement, TOA’s brand recognition and growth exploded, leading to a subsequent acquisition by Oracle Corporation.