Everybody hates to wait for the cable guy to come to their home, right? Well, Cleveland-based TOA Technologies designed a SaaS platform that streamlined the process on the backend, allowing customers to be notified within minutes when the cable guy would be at their home. While TOA had the technology platform, it lacked a brand, […]
Like many large health systems, Mercy was a confederacy of 30-plus hospitals flung across a four-state region, each with its own name and regional marketing strategy. Mercy had the vision to know that as value-based care progressed, a fragmented branding approach would hinder long-term growth. After an outsourced VP of Marketing engagement for one of […]
St. Louis-based PierianDx acquired technology from Human Genome pioneer, Washington University, in 2014. However, by 2015 the start-up had no brand, marketing infrastructure, or long-term growth strategy to rapidly accelerate market share among clinical labs seeking to implement Next Generation Sequencing (NGS) testing. Surge was selected to do a “deep engagement”, with Brad Herrick serving […]
INTEGRIS Health’s flagship hospital, INTEGRIS Baptist Medical Center in Oklahoma City, has established a reputation for the most innovative care in the state, however, one of its cultural centerpiece’s, its Heritage Room, was sorely out of date. The space was blocked off from the public, dark, and did not reflect INTEGRIS’s brand or recent historic […]
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