When a leading SaaS recruiting software company in St. Louis needed to reinvent its brand and establish a long-term growth strategy, it turned to Surge for strategy, design and implementation. Surge helped to craft new messaging, positioning and branding for the start-up company, along with development a marketing plan that dramatically increased the company’s thought […]
Everybody hates to wait for the cable guy to come to their home, right? Well, Cleveland-based TOA Technologies designed a SaaS platform that streamlined the process on the backend, allowing customers to be notified within minutes when the cable guy would be at their home. While TOA had the technology platform, it lacked a brand, […]
Like many large health systems, Mercy was a confederacy of 30-plus hospitals flung across a four-state region, each with its own name and regional marketing strategy. Mercy had the vision to know that as value-based care progressed, a fragmented branding approach would hinder long-term growth. After an outsourced VP of Marketing engagement for one of […]
St. Louis-based PierianDx acquired technology from Human Genome pioneer, Washington University, in 2014. However, by 2015 the start-up had no brand, marketing infrastructure, or long-term growth strategy to rapidly accelerate market share among clinical labs seeking to implement Next Generation Sequencing (NGS) testing. Surge was selected to do a “deep engagement”, with Brad Herrick serving […]
Recent Comments